“It is not that we have too little time to do all the things we need to do, it is that we feel the need to do too many things in the time we have.” – Gary Keller
Ask a group of Realtors® to name the resource that they’re lacking the most, and more often than not you’ll hear that they desperately need more time; Time to follow up with leads, time to manage their business, time to recruit & grow their teams, and time to work their existing leads more efficiently. Unfortunately the current state of the industry doesn’t make it any easier for agents to focus their time. While it’s great that you (hopefully) have visibility into who’s browsing your website at any given time, distinguishing active home seekers from those who aren’t anywhere near ready to buy, or worse are just browsing your website “for fun”, is an ongoing challenge. The inevitable result leaves you spending precious time following up on non-priority leads. And given just how intensely competitive the real estate market is, you’re likely well aware that building relationships with the right prospects at the right time is the key to successfully converting leads into buyers. But when you’re drowning in leads where do you even begin?
Sometimes the most challenging aspect of converting leads has nothing to do with generating the leads themselves, and everything to do with keeping the leads that you have moving through a solid pipeline in an organized lead prioritization system. An established lead prioritization system will help you save time by remaining focused on getting on the phone with leads who are most likely to close first and ultimately working smarter and more efficiently.
While the idea of having to implement this type of process might seem daunting, real estate technology, like CINC (Commissions Inc.), has evolved to make this very process of organizing and routing leads more manageable. The CINC platform provides all the tools you need to attract, understand, and engage your leads and clients at the appropriate time.
Whether or not you’re ready to invest in lead management platform, CINC's Free 3 Step Guide to Effectively Prioritizing Leads boasts proven strategies to help ensure that you’re touching the right leads at the right time.
Download your free guide to learn CINC’s quick and easy methods for staying on your prospects' radar, without wasting anyone's time or overwhelming them.
Once you quit spending all of your time reaching out to bad or unqualified contacts, you’ll be making more money and closing more sales in no time!