4 Ways Facebook Custom Audiences can Improve Your Conversion Rates

Wednesday, June 07, 2017

In our last blog post, CINC's Facebook lead ads expert Harry Kierbow walked through the nuanced ways in which Facebook and Google ads can help real estate teams improve their conversion rates. This week we're featuring the second installment of Harry's 4 Tips for Optimizing Your Real Estate Facebook Ads. Read on as Harry details four specific ways in which Facebook custom audiences can help you improve your conversion rates. I'll let Harry take it from here...

4 Ways Facebook's Custom Audiences Can Improve Your Conversion Rates

I once sold ketchup professionally…

Okay, not really, but this is a good illustration. Let’s say I’m a purveyor of “fine ketchups” and I happen to be in Butlerville – the home of all butlers, the land of the white gloves. Business is bad, really bad. It’s hard to move ketchups (even fine, expensive ketchups) when everyone has on white gloves. But then one day, I walk into the Hot Dog store and everything changes…

Facebook’s custom audiences allow you to turn any audience into the hot dog store of your dreams. All kidding aside, this is one of (if not THE) most powerful tools in any real estate Facebook marketer’s arsenal.

Here are the types of custom audiences that can be created on Facebook as of the writing of this article:


Since you’re paying on a cost per impression basis (most likely – see our previous blog post for more on this here), it’s important to do everything you can to show your ads to the right people.

Our Recommendation: If you’re going to run your own Facebook ads for your real estate business, take some time to familiarize yourself with Facebook’s custom audience targeting capabilities. Remarketing campaigns run through Facebook's custom audiences can be an incredibly powerful tool in generating brand awareness for real estate professionals.

Stay tuned for Harry's next blog post on Facebook lead ad best practices, where he'll map out the importance of using mobile to enhance your Facebook lead generation activities.

Don't want to have to wait another week to hear Harry's additional tips for improving your cost per lead on Facebook? View our industry- leading marketing team's webinar, Maximize Your 2017 Lead Generation to find out:

  • Why CINC's Cost per lead for our clients decreased a whopping 24% this year
  • Why some ads generate 80% more appointments than others

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