"The past two years have been the most exciting yet for real estate tech and I can’t wait to see what the next few will bring." - Josh Guttman, Tech Crunch
There’s absolutely no denying that we’re living and working in a technology- dominated era. We’ve witnessed first hand
how technology has the power to disrupt entire industries like ride-sharing and hospitality; even dating has become a technology reliant endeavor. Nonetheless, real estate has remained one of those industries whose typical daily workflow hasn’t yet been completely upended by some industry- altering new technology platform; and not for a lack of available technology platforms.
Those who haven’t yet scratched the surface of technology-enabled success in real estate may soon be finding themselves among the late technology adopters, and somewhat understandably. Because some of the same processes have continued to drive results for Realtors for decades, it’s not surprising that recommendations to invest in a new technology platform is often met with little interest and a great deal of skepticism. Despite this hesitation, the real estate industry has continued to evolve over these last few years, with new technologies increasingly impacting the way high performing teams are operating.
This undeniable progression from a reliance on phone books and rolodexes to counting CRMs, smartphones, and mobile apps amongst the most-valuable marketing tools for real estate teams begs the question...
Are you utilizing the proper technical tools to complement and grow your real estate business?
By nature and by trade, real estate professionals are always on the go, showing and viewing properties, and operating what is essentially a mobile business. So it only makes sense that real estate professionals serious about growing their businesses make an investment in a technology platform that makes it easier to manage their team and their leads on the go. One great option for growing teams is to invest in a customer relationship management system (CRM). An effective CRM helps elite real estate teams manage, organize and prioritize leads, while more robust platforms offer features such as exclusive access to mobile apps, virtual assistants, custom drip campaigns, mass text messaging and auto-dialer capabilities and more. The additional tools and capabilities offered through a CRM can help you better communicate your value proposition to your leads, delivering messages through new and unique communication channels and reaching leads where and when they want to be reached. Technologies like CRMs positively impact your business by removing barriers to accessing information, ultimately providing a higher quality of responsiveness and customer service for leads, prospects and customers.
At the end of the day, the decision to invest in the right technology platform to help transform your business is a big one. It’s important to remember that while a CRM can be a valuable tool to enhance your real estate team, there’s no magic pill that is going to change your business overnight. An investment in a new app or technological tool should be viewed as just that… an investment in an instrument to help you grow your business… and investments require strategy and action on your end in order to be successful. When you’re willing to put in the work, the right technology truly can and will be a game changer for your business. Don’t be the last one to take the technology leap!
Interested in hearing a technology adoption success story? Meet John Mikesh, owner and broker at ROOST Real Estate.
Download John's full case study detailing how his implemention of CINC's technology 5 years ago enabled his team to::
- Grow and retain a top performing team
- Dramatically increase conversion rates
- Hold agents accountable for their responsibilities
- … and Exceed their annual goal by $5 Million