Indie Brokerage is Good for business. Here’s Why

Wednesday, September 20, 2017

Back in April, we discussed the critical role that millennials will play in shaping the future of real estate. Given that millennials are the largest home buying and selling generation in the history of the industry, indie brokers looking to quickly grow their teams should be doing their due diligence to attract and retain millennial agents ripe for the picking.

And indie brokerages in particular are uniquely attractive to this generation. With younger more modern consumers showing an increasing interest in supporting small businesses and a preference for entrepreneurial endeavors, it’s a great time to be an indie broker looking to grow a team and a client base. In an environment where consumers actually prefer local boutiques to big box retailers, and craft breweries to larger beer conglomerates, in 2017, craft is cool. So it’s unsurprising that the number of independent real estate brokers making the leap from franchise to an independent brokerage, is on the rise.

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And with Indie brokers accounting for approximately half of our CINC client base, we understand the challenges and the critical steps needed to ensure an indie broker’s success.

Start with your infrastructure

With independence comes freedom of choice, and one of the benefits of being an independent broker is that you get to decide for yourself what type of technology solution is best for your business. When an agent is attached to a company or a franchise, more often than not when it comes to technology solutions and marketing platform options, you’re not involved in the decision-making process. As an independent broker however, it’s entirely up to you to identify the right solution to keep your team ahead of the game. And as a modern real estate agent, making sure you have the right technology in place to help you manage your business is critical to the success of your team.

Pullquotey.pngAnd while at first it may be tempting to consider investing in a complex customized technology solution, indie brokers at Inman Connect SF17's first ever Indie Broker Summit, described why this may not be the smartest move. Customized solutions might sound appealing initially, but be sure to ask yourself whether the complexity of a custom build-out really offers a business advantage over existing real estate technologies. There are so many existing solutions available at your fingertips, most of which empower your team to hit the ground running and focus on what you do best… selling real estate!  The take away being that when it comes to technology, let the experts build the solution, so you can focus on doing what you do best... selling real esate. Leveraging existing technology solutions like CINC makes your life easier and more importantly allows you to focus on closing more deals. 

Figure out how to finance your solution

Once you’ve done your due diligence to identify the right technology solution for your team, the next obstacle is determining how to pay for it. And while that might seem like a daunting task to an indie broker, it doesn’t necessarily have to be. One advantage of making the leap to an independent brokerage, is side-stepping the financial burden of having to pay franchise fees, giving you the flexibility to make a solid investment in the technology needed to support your business.

Did you know that CINC powers lead generation for over 1,000 independent real estate brokers? View our industry- leading marketing team's webinar, Maximize Your 2017 Lead Generation to find out:

  • Why CINC's Cost per lead for our clients decreased a whopping 24% this year
  • Why some ads generate 80% more appointments than others

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