You're ready to grow your team and you've followed the earlier steps outlined in our playbook, "Five Steps to Effectively Build a Premier Real Estate Team." Fantastic! The next step is to create a job description, so we've included a few samples below to get you started.
If you want to just copy and paste these and use them as your own, that's fine, but a word of caution. Your job descriptions should reflect YOUR team's values and vision. You want to highlight all of the benefits of being a team member on your team so potential hires choose you over your competitors.
There are four parts to a job description and we have examples for each using the role of a Listing Specialist:
- Key Responsibilities
- Our Ideal Candidate
Here's an example of an introduction:
<INSERT TEAM NAME> is part of the top producing brokerage firm in <INSERT NAME OF MARKET>. We pride ourselves at getting homes listed faster and at higher prices than any other team out there. Through training, you will learn the dialogues necessary to set appointments with potential Sellers and get listings. This is not a sink or swim kind of team. We help each other and make sure you're set up for success. For the right candidate, the opportunity to leverage our existing systems, staff, and reputation will result in a high number of listings taken and sold.
You'll see that we mention the team name, but also a unique quality, "...part of top producing brokerage firm," in the first sentence. The recruits know a bit about your team immediately. We then mention a little bit about the team values and goals. Speed/efficiency are important to this team as well as training employees. The potential hire is already getting a sense of how your team operates and what to expect.
Now let's move onto the Key Responsibilities for a Listing Specialist. This is the most straight-forward section, but remember to be concise.
- Respond to all listing requests, working to convert leads into listing clients
- Schedule and conduct listing presentations with potential sellers
- Work with clients to stage, price, and market homes
- Train team members on open house best practices
- Work closely with buyers’ agents to negotiate contracts to closing
- Network to source new business
- Plan and host home selling classes on a regular basis
- Spend most of your time working out in the field, working directly with clients and potential clients
- Be ready for variation in your schedule -- there is not such thing as a “typical” work day
You'll notice that the last bullet point provides a little insight into a "day in the life" of a listing specialist. Again, this is giving potential hires a glimpse into what it's really like to work with your team.
The next section highlights softer skills and characteristics of your ideal candidate. This lets potential hires self-select and determine if they're a good fit before they even apply. That means less work for you!
Our Ideal Candidate/Qualifications
- High School diploma or equivalent required
- License or Certification a plus
- Typically requires 1 year of related experience with a mortgage, asset and/or appraisal management company
- Knowledge of closing disclosures and applicable regulations is a plus
- Must be able to work in a fast paced environment while maintaining high levels of accuracy
- Detail oriented and self-motivated, with excellent organizational skills
- Organizational skills with a demonstrated capacity to handle large volumes of work
- Ability to prioritize tasks and meet deadlines
- Must have good communication skills, both written and verbal
- Must be able to work in a team environment
- A strong sense of urgency about solving problems, meeting challenging deadlines, and achieving critical goals
Automatically, anyone without the skills outlined above will think twice about applying. You're giving insights into your team culture. It's clear this role requires someone who is self-motivated because there won't be a lot of hand-holding, this person must be able to work well with others because it's a team environment, and it's a fast-paced job with tight deadlines.
Alright, final section: Compensation. It's up to you if you want to put a set number on here or if it's up for negotiation. We recommend keeping it a bit vague to allow you flexibility in case you find the PERFECT candidate. You don't want them to turn you down because you listed a salary that was slightly too low for them. There is absolutely no requirement to put a number in here, but understand that it will likely be a question the candidates will ask you. This is also the section where you can mention health care benefits, training perks, etc.
What You'll Earn
Salary plus bonus. You’ll earn a base salary and you earn a bonus for every happy customer you create. We provide exceptional coverage for health insurance for you and your family, and provide computer equipment, cell-phone plan, mileage, continuing education, MLS dues. The sky is the limit with no ceiling on your income. Specifics on compensation will be shared with candidate prior to final selection.
There you go! Your job description is done and you're ready to post it. For tips on where and how to post jobs, refer back to our playbook mentioned earlier.
For examples of job descriptions for other roles, check out the links below. You'll notice the variety of styles and formats, so do what works best for you and your business.